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Tag Directory

Analytics

Tools that collect visitor behaviour data such as page views, sessions, and user journeys to help organisations understand how their digital properties are used.

32 services in this category.

Compliance considerations

Analytics tags typically set cookies and process personal data. Under GDPR and ePrivacy rules, explicit consent is required before these tags fire on websites targeting EU or UK users.

Scan your site for Analytics

Run a free ConsentMark scan to see how Analytics is loading on your site, whether it respects consent, and where governance gaps exist across your wider tag estate.

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